Blog
Notes from the build
What we learned building products and AI features that hold up, and the decisions behind them.

Building an AI Lead Gen System That Doesn't Spam People
Notes on building an AI-powered lead generation system using MCP, Claude, and Apollo. How we automated startup discovery across YC, Vestbee, and ProductHunt, and why we deliberately kept a human in the loop.
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Making AI understand your users' research
Notes from a handful of RAG builds this year, some client features and some internal tooling, all circling the same questions about chunking, retrieval, and architectural restraint. The specifics below draw from a recent build: a Knowledge Bases feature in a multi-model AI editor, shipped in about a week.
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What's Actually Inside an AI Agent
A walk through what's inside an AI agent, one file at a time, for people who'd rather understand how they're built than watch one work.
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