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Notes from the build

What we learned building products and AI features that hold up, and the decisions behind them.

  • building-an-ai-lead-gen-system-that-doesnt-spam-people-main
    25 August 2026

    Building an AI Lead Gen System That Doesn't Spam People

    Notes on building an AI-powered lead generation system using MCP, Claude, and Apollo. How we automated startup discovery across YC, Vestbee, and ProductHunt, and why we deliberately kept a human in the loop.

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  • making-ai-understand-your-users-research-main
    25 August 2026

    Making AI understand your users' research

    Notes from a handful of RAG builds this year, some client features and some internal tooling, all circling the same questions about chunking, retrieval, and architectural restraint. The specifics below draw from a recent build: a Knowledge Bases feature in a multi-model AI editor, shipped in about a week.

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  • whats-actually-inside-an-ai-agent-main
    26 June 2026

    What's Actually Inside an AI Agent

    A walk through what's inside an AI agent, one file at a time, for people who'd rather understand how they're built than watch one work.

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